Mediaware has been providing
software solutions for the advertising and
media industry for the past decade.
We started with developing a Media Operations
software for Enterprise Advertising, Bombay.
Based on user feedback, we simultaneously
built up & started maintaining a Press
Database of 200 publications (rates, circulation
& mechanical details) to support their
users. A lot of changes
have taken place in the past decade. Like
any decade-old technology company, Mediaware
now is:
• A suite of ready products
that are constantly evolving under the care
of product management teams.
• A support system, which continuously
records client feedback to ensure timely
implementation of customization.
• A database group, which regularly
updates & maintains large media databases.
• An R&D team which investigates
new / emerging technology.
• A software development team that
develops new software products.
• A web designing, user interface
design and content authoring group.
• A hardware / systems / Internet
group which offers solutions in networking
& managed services.
Mediaware supplies software & database
solutions to a client base of over 700 ad
agencies, media buyers, television channels,
radio stations, publications & corporate
advertisers. (Enterprise meanwhile, has
been merged into Bates Enterprise - part of the international
WPP group.
And Bombay of course, is now called Mumbai.)
With a 125 strong team, Mediaware
has set standards as a software solutions
provider for the media industry. Poised
to become a global solution provider for
the advertising & media community, Mediaware
has over 900 national and international
clients comprising Advertising agencies,
Media
buyers, Corporate advertisers, Television
channels, Radio stations Publications,
Outdoor Media, etc.
Mediaware is developing a
range of software solutions
to enable better communication,
online marketplace, and e- document exchange
for the advertising & media community.
Mediaware maintains
an exhaustive media database of over 9,500
publications, 400+ TV channels broadcast
in the country, 400+ Radio stations and
50,000 Outdoor sites. For Inida, SAARC
countries & the Middle East. All, with the active collaboration of media owners
and sellers.
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