| Broadcast Consulting Group |
Serving
a sizable customer base of companies involved
in media, advertising, broadcasting &
publishing, Mediaware has garnered huge expertise
in solutions for media & online.
BCG is our core team of media professionals
with over 4 decades of combined experience
in the broadcasting & media domain.
We provide strategic, technical & practical
solutions for launching as well as efficiently
managing television channels with 360 degree
orientation. |
Broad
Areas of Consulting
Business Planning
Technical Set-up & Support
Ad Sales Systems
Ad Sales Operating Protocols
Marketing & Communication
Analytics
Programming
Strategic alliance with other
media – Sales and marketing included
Systems, Processes & Automation
TV Signal Distribution Management
|
Business
Planning
Defining top lines Middle & Bottom lines
Scope of Plan (Annual / Month on Month and
five year projections)
Periodic Review
Capital Expenditure Planning
Environment analysis / Market
Human Resources identification
Recruitment and Training
Appraisal systems and formats
Recommended Cash flow |
|
Ad
Sales
Market Analysis & Projections
Inventory Management
Sales Projection & Targets
Sales Planning, Monitoring & Review
Business Development System (Call Report,
Sales Funnel, Gain/Loss Analysis)
Product Positioning
Standardizing Proposals
Share of Budget
Brand synergies
In Program
Events Selling
Packaging
Rate Card
Sales Strategy
Tactical Sales
Competitor Analysis
Manpower Planning
Travel entitlements |
|
Ad
Sales Operating Protocols
Commercial accounting & recoveries
Rate structuring, deals
Defining terms of payments, conditions etc.
Inventory management,
Special inventory |
|
Marketing
& Communication
Budget and objective planning for Marketing
& Communication
Brand Building
Corporate communications
Brand Communication
Product communications
Relationship with industry bodies –
IBF, TDSAT, MIB, TRAI, TAM, AMAP, JIB etc.
Media Relations: Corporate and Brand communications.
Developing website/portal
Marketing – Tactical and Strategic
Stake holder relationship – distribution/Trade/Opinion
makers/fraternity etc. |
|
Analytics
Viewership trends, Profiling audience behavior
across days and day-parts.
Reach, Rating, stickiness Index, Channel Shares,
Duplication, Unique Cover, etc.
Management Information System for programming
and sales
Planning and empirical evidences of genre’s
historical performance – PLC
Scheduling of programs – Slot management
-Tactical & Strategic.
Program Promo scheduling
Correlation of reach/ratings to that of the
placement and distributional reach of Programs.
TAM data centers.
Any additional & new tools developed in
market by Measurement systems.
|
|
Programming
Evaluation of FPC- Protocols for changes in
FPC and the cascading effects.
Slotting of programs
Banking
Life cycle
Promotion of programs
Events Calendar
Creation and appropriation of special days
and occasions
Packaging
Relationship with film industry / producers
Outsourcing plan – Industry evaluation
and planning
|
|
Strategic
alliance with other media
– Sales and marketing included
Content planning
Concept and content pre testing
Content aggregation / Procurements
- Wire Services, Stringers
|
|
| Systems,
Processes & Automation
Ad Sales & Billing
Content Management & Repository
Transmission
Scheduling Transmission
Program Logs
Backward planning
Monitoring
|
|
| Distribution
of Signals
Idenifying, Liaising with MSO’s
/ Cable / DTH Operators |
|
|
|
