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Everybody is aware that
great media properties & efficient marketing
is required for running a large scale OOH
business successfully. But what about budgeting
& tight fiscal control? Efficient
execution & timely client-billing? And
audit requirements?
All these (& more) can be achieved through
good processes. After all, there’s
many a slip between cup & lip! Here’s
how you can create a process-driven OOH
business which is “audit
ready”
for both internal as well as external audits.
In 9 easy
steps.
1. Maintain Your Own
OOH Properties Database
Along With The Competition
* Large OOH property owners NEED to maintain
up-to-date databases of their properties
2. Access Database
of OOH Properties Along With Owners/Current
Concessionaires
* Including OOH sites other than those 'owned'
helps to service clients & target acquisition
3. Get Advance
Alerts On Idle Sites,Rents/Taxes
Due, Renewals, Tender Expiry
* Bulk OOH property owners must know
when sites are going to be "free",
rents / taxes due
4. Define Clear Processes For Site
Acquisition
* Acquisition of sites & filling tenders
need clear processes to ensure financial
justification
5. Introduce 'Approvals'
At Various Stages For Better Control
* Tasks with financial implications require
approvals based on individual task sensitivity
6. Incorporate 3rd
Party Sites In Your Estimates To
Clients (Release Orders)
* You can also offer OOH sites which are
controlled by 3rd parties to your clients
7. A Better Client
Experience
* To begin, instant reporting gives a better
client experience - but you can do much
more
8. Monitor
Your Sites Before Billing Clients
* It is better to have a process which checks
your sites, before billing client
9. Analyse Your Sales
Peformance By Client, By Sales Executive/Sales
Group
* Sales performance must be tracked constantly
With our experience in the Indian OOH industry
(Laqshya, Pioneer, Prakash Arts, Supri), we
can help you achieve all of the above within record
time by:
* Identifying the process
maturity of your OOH business
unit
*
Recommending processes for
your OOH business
*
Fine-tuning processes as
per your requirements
*
Documenting procedures &
processes
* Implementing
an ERP system for your organization | 
