Media deals are ruling the
market today with sellers & buyers wrestling
for a piece of the action with un-heard-of
offers. PACT is designed to be your central
deal repository helping you record &
manage them efficiently & accurately.
Start by generating a rough
basket or media mix before going to the
negotiating table. Seal the deal & record
it by modifying the rough draft.
Handle all types of deals
from single sponsorships or bulk buys to
multi-brand multi-channel umbrella deals
with as much detail as necessary. Add consumption
parameters that specify the day parts &
categories where you could release spots.
Plug this product into your
operations & information flow will be
seamless. Your property holdings will be
visible for planners to arrive at the optimum
mix in terms of CPRP & paid-to-bonus
ratios. While the updates happen as &
when activity is triggered by releases &
confirmed by billing, you are able to visually
gauge the performance of the deals.
Online monitoring coupled
with qualitative analyses aids the intelligent
media buyer & planner to get the best
out of their property.
