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   (Last updated : 26th Apr,2002)
TV : • Viewership by SEC   • Top Gujarati programs   • Top Advertisers   PRESS: • Adspend Trend
  • Readership trends   | Latest Monthly Spend/Revenue | RPC RADIO : • The listenership & reach
 

This special issue of Mediatrends, Gujarati media is a collation of information on Gujarat districtwise, Gujarati people, socio-economic indices & media scenario.
   
  Insights - Market & Media
 


The Gujarati in general is a compulsive shopper, has impressive buying power and always look for an occasion
    to celebrate.
Population of Gujarat is 5.06 crore and 37.67 percent of it is urban population.
Literacy rate is 69.97%.
One of the most industrialised and high growth rate state of India.
Per capita income is Rs.18,625.
Gandhinagar is the capital of the state. Ahmedabad the commercial capital, has a high standard of living and literacy rate. Other important towns are Surat, Vadodara, Rajkot, Anand.
Principal language is Gujarati. Other languages : Hindi, Marathi & Sindhi.
Gujarat can be divided into three distinct regions: •Kachchh (West) • Saurashtra (Central) • Gujarat Plains (East).
Saurashtra is the most powerful being oil-rich and concentration of politics and industry is here. Rajkot is
    the main town.
Surat is a major diamond and textile industry centre of the state and country.
Vadodara is where most government organisations/institutions have set base.
Anand is a rural rich town and the famous brand Amul is based here. Alongwith Kheda district is the
    green belt of Gujarat.
Porbunder is known for its cement plants, Jamnagar for Reliance Petrochemicals.
The least developed in terms of industrial and income levels is the Kachchh, Sabarkantha and
    Banaskantha regions and can be classified as the rural belt of Gujarat. Cinema and radio are popular here.
Fairs, melas, festivals are an integral part of Gujarat and after the harvesting of the khariff crop in the
    monsoons, the festivities begin till the end of the year, thus making it an opportune time for outdoor media
    to flourish. Video-on-Wheels, walls and private compound walls are prominent outdoor mediums in the rural areas.
TV is the leading medium and interestingly Hindi channels/programs are more popular than Gujarati language     channels.
Gujarati language press is the mainstay and other language publication readership is almost negligible.
  Radio is popular in the rural and semi-urban areas. There is no FM channel here as yet.
A major Gujarati population town is outside Gujarat, i.e. Mumbai. There are approximately 20 lac Gujaratis which     form 14 per cent of the total population of Mumbai, but highly influential and with high consumption levels. Thus     Gujarati press is prominent here with sizeable readership.
    More in MEDIA PAGE
 
TELEVISION
Channel Reach in Gujarat (C&S)                                                          Source : R K Swamy/BBDO
Hindi channels are more popular then Gujarati
TV leads in Gujarat.
Satellite penetration is almost 50% in urban Gujarat.

 
Viewership of Gujarati channels by SEC across time bands                     Source : ORG-MARG
                      Top

Top 10 Gujarati Programs - Week Beginning 06/10                    Source : ORG-MARG
Programs Channel
Total Ad Duration
 Program Start Time
MANIKCHAND TRINETRA NAVARATRA ALPHA GUJARATI
1005
21:01:18
MANIKCHAND TRINETRA NAVARATRA ALPHA GUJARATI
760
20:57:32
MANIKCHAND TRINETRA NAVARATRA ALPHA GUJARATI
665
21:08:21
MANIKCHAND TRINETRA NAVARATRA ALPHA GUJARATI
605
21:13:08
MANIKCHAND TRINETRA NAVARATRA ALPHA GUJARATI
410
21:10:50
KORI AANKHEN BHEENA SAPNA ALPHA GUJARATI
355
20:02:37
MANIKCHAND TRINETRA NAVARATRA ALPHA GUJARATI
330
21:30:08
MANIKCHAND TRINETRA NAVARATRA ALPHA GUJARATI
310
11:05:54
ALPHA SAMACHAR ALPHA GUJARATI
300
23:49:04
MANIKCHAND TRINETRA NAVARATRA ALPHA GUJARATI
285
23:08:24
Top

Top 10 Advertisers (Gujarati Channels)                                             Source : ORG-MARG
Week Beginning 06/10
Advertisers Total Ad Duration
FUN REPUBLIC 3240
PIDILITE INDUSTRIES 2750
OM KOTAK MAHINDRA LIFE INSU CO 1360
ESSEL WORLD

1260
WATER KINGDOM 1230
CAVIN KARE LIMITED 1020
HUXLEY

960
KUNVAR AJAY FOODS LTD 845
BAJAJ AUTO 840
S V PRODUCTS 815
Top

 
  PRESS
 AD Spend Trend in Top Gujarati Publications -                                          Source : ORG-MARG
 Top
Ad Revenues & Spends - September 2002                               Source : ORG-MARG
Top 5 Publications based on ad revenue    Top 5 spenders in print media
Rank
 Publication
INR
Rank
 Advertiser
INR
1
 Gujarat Samachar - Ahm
3,82,16,486
1
 Bajaj Auto
4,96,42,096
2
 Sandesh - Ahm
2,61,35,514
2
 Hyundai Motor India Ltd.
4,55,56,584
3
 Chitralekha - Mum
1,54,36,090
3
 Sandesh Healthcare
4,20,22,008
4
 Chitralekha - Ahm
1,51,58,350
4
 Samsung India Electronics Ltd
4,18,64,736
5
 Sandesh - Vdr
1,36,35,492
5
 Hero Honda Motors Ltd
3,50,40,640
 
Top
 
 
Readership of Gujarati Publications by SEC                                         Source : ORG-MARG

Market : Gujarat & Mumbai Top

A-Mumbai Samachar | B-Gujratimitra G-Drpn | C--Jaihind | D-JanamBhoomi | E-Kutch Mitra
F-Loksatta-Jansatta | G-Mid-day(Guj.) | H- Naya Padkar | I-Nobat | J-Phulchhab | K-Sambhav | L-Sanj Samachar |M-Saurashtra Samchar

. Sec A + B (in %) . Sec C + D + E ( in% ) . Sec R1 + R2 + R3 + R4 ( in% )

•  Mumbai Samachar, Janambhoomi, Abhiyan, Chitralekha and Stree is prefered amongst SEC A+B.
•  Nobat, Sanj Samachar, Jee, Mid-day, Gujaratmitra is preferred amongst SEC C+D+E
•  In the rural category Phulchhab, Loksatta-Jansatta, Jai hind, Saurashtra Samachar, Sambhav and Sandesh is    preferred.
•  Gujarat Samachar remains steady across all SECs and there is no clear bias.
 
 
N-Gujarat Samachar | O-Sandesh | P-Abhiyan | Q-Chitralekha(Guj.) | R-Stree                                                       Top
 S-Jee(guj.) | T-Grih Shobha(guj.) Samachar
 
 
Readers per circulated copy
Publications
Circulation
Readership
* RPC
Dailies
 
 
 
Mumbai Samachar
1.15
3.77
3
Gujarat Mitra G-Drpan
0.89
5.3
6
Gujarat Samachar
0.99
2.85
3
Jai Hind
0.6
0.84
1
Janambhoomi
0.35
1.29
4
Kutch Mitra
1.03
1.99
2
Loksatta-Jansatta
0.23
0.88
4
Mid-day(Guj.)
0.42
0.86
2
Naya Padkar
0.23
0.97
5
Nobat
0.92
4.25
1
Phulchhab
0.94
1.2
3
Sambhav
0.51
1.46
5
Sandesh
0.45
2.6
6
Sanj Samachar
9
50.5
6
Saurashtra Samachar
6.9
44.83
6
Magazine
 
 
 
Abhiyaan
0.83
4.99
6
Chitralekha (Guj.)
2.41
10
4
Stree
0.42
4.66
12
Jee(Guj.)
0.92
3.75
4
Grih Shobha(Guj.)
0.65
6.37
10
* Estimated Readers Per Copy

Among dailies, Gujarat Samachar, Sandesh, Gujarat Mitra, Phulchhab, Nobat, Saurashtra Samachar have high readership per copy.

While among magazines Grih Shobha and Stree have phenomenally high readership vis-a-vis circulation. Both are womens magazines.
  
  RADIO
Listenership of Top Vividh Bharati Programs at Ahmedabad (Gujarat)
10.30 pm Aap Ki Farmaish Film Music 23.00%
08.15 am Chitralok Film Music 21.00%
10.00 pm Chhaya Geet Film Music 19.00%
07.05 pm Jai Mala Film Music 14.00%
09.30 pm Gunjan Film Music 13.00%
01.30 pm Manchahee Geet Film Music 12.00%
 
Listenership of Top Primary Channel at Ahmedabad (Gujarat)
06.30 am Amrutdhara Spiritual 14.00%
01.30 pm Jaya Bharati Film Music 13.00%
06.05 am Vandana Devotional 12.00%
09.15 am Manoranjan Film Music 11.00%
05.05 pm Gulmohar Film Music 11.00%
01.20 pm News in Gujarati News 9.00%
Source : AIR
Frequency of Radio Listening in a Wk
 
Vividh Bharati Station Gujarat
Station Dt.of Comm. Population covered (Lac)
Ahmedabad 02.10.65 38.5
Rajkot 04.01.55 18.1
Vadodara 14.11.75 26.6

Top

Mediaware would like to thank Lodestar Media, RK Swamy/BBDO, ORG-Marg, AIR & Mr. Dilip Bhandari for their valuable contribution towards this special Issue.
  
 
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