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Gujarat can be divided into three distinct regions:
• Kachchh (West) • Saurashtra (Central) • Gujarat Plains (East)

The total (12+ Adults) population in Gujarat is 3.5 crores with almost one-third being urban. Below is a urban/rural population and SEC wise breakup chart of the urban population, where 24% is SEC A+B.
 
Source: RK Swamy / BBDO


The chart below shows you the media reach in Gujarat. You will see that TV is predominant here especially in the urban sector. Almost all press consumers are of Gujarati dailies and readership of English dailies is negligible.
Source: RK Swamy / BBDO

 Press

  Each region has its peculiar language, traditions and culture. There are 25 districts in Gujarat,   to know more on each district move mouse over map below.