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• The Gujarat Media Scene - courtesy Lodestar Media

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Gujarat can be divided into three distinct regions:
• Kachchh (West) • Saurashtra (Central) • Gujarat Plains (East)

The total (12+ Adults) population in Gujarat is 3.5 crores with almost one-third being urban. Below is a urban/rural population and SEC wise breakup chart of the urban population, where 24% is SEC A+B.
 
Source: RK Swamy / BBDO


The chart below shows you the media reach in Gujarat. You will see that TV is predominant here especially in the urban sector. Almost all press consumers are of Gujarati dailies and readership of English dailies is negligible.
Source: RK Swamy / BBDO

 Press

  Each region has its peculiar language, traditions and culture. There are 25 districts in Gujarat,   to know more on each district move mouse over map below.

KachchhPatanGandhi NagarBanas KanthaPorbanderJamnagarAmreliJunagadhBhavnagarRajkotSurendranagarAhmedabadMehsanaSabar KanthaPanch MahalKhedaDahodAnandBharuchNarmadaSuratThe DangsNavsariValsadVadodara
     
 
There are around 400 Gujarati language publications catering to this group. Leading publications from Gujarat are Gujarat Samachar, Sandesh, Chitralekha, Grih Shobha. Chart adjacent is their urban/rural reach in Gujarat.
Gujarat Samachar & Sandesh is neck and neck, Sandesh narrow advantage with Rural consumer.
Major Gujarati Publications Reach (%)
  Total Reach Urban Reach Rural Reach
Gujarat Samachar Daily
13
25
6
Sandesh Daily
13
21
8
Chitralekha Weekly
2
5
0.4
Grih Shoba Monthly
1.6
4
0.2
Source: RK Swamy / BBDO
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