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Convergence.
Blurred lines between technologies. Development at break-neck
speeds in communications technologies. Digital terrestrial television
& DTH. SMS, MMS via cellular networks. (Soon from land-lines too.)
Watch out for TV-on-the move!
Advances in SMS TV technology may well be taken as a reflection
of the progress towards convergence.
Advance of SMS TV
February
8 saw the launch of 'Hub TV' in Singapore. Local firm Star Hub launched
the SMS / MMS enabled TV Channel. Unlike a conventional TV channel,
Hub TV utilizes existing cellular networks as an additional channel
for carrying viewers' feedback. (Conventional TV channels establish
one-way communication with the viewer via cable network or direct
antenna.)
SMS/MMS enabled Hub TV allows its viewers to chat on-air with real-time
response, giving the same effect as an internet chat room. Hub TV
also allows viewers to participate on-line in opinion polls, contests,
etc. And for advertisers, Hub TV offers real-time promotional messages.
The
Hub TV screen is divided into 4 sections:
'Video' panel - This panel corresponds to the conventional
TV screen - it displays broadcast content.
'Live Chat' panel - This panel acts like a chatroom
on the Internet. It is now possible to send SMS messages from cell
phones to the TV public chat room, with the same effect of an internet
chat room. (An auto-filter can be pre-set to automatically block
offensive words & a human content moderator can 'approve' messages
before they are broadcast.) The system also allows private chat
between registered users of the interactive TV channel, with options
to block specific users.
'MMS Board' panel - This panel displays MMS pictures
(greetings, etc.) sent from cell phones. A human moderator 'approves'
images before they are broadcast.
'Contests'
panel - This panel is used for hosting contests, quizzes
& opinion polls via SMS.
Developments in Telecom
Consider the following:
* GSM is the cell phone technology first adopted by "cellular operators".
* CDMA (WLL) is the technology adopted by a 2nd set of operators
(most of whom also offer "basic telecom" land-line phone connections).
* Internet access is available via cellular networks as well as
land-lines.
* The new 3G (third generation wireless technology) reconciles GSM
& CDMA. With the International Telecommunications Union adopting
3G, it will soon be impossible to distinguish between basic telecom
operators, cellular operators & internet service providers!
* Voice-over-internet-protocol (VOIP) & packet-switching has demolished
all distinction between voice & data services, local, long-distance
& international calls.
Wi-Fi - the new kid in the block
As if developments were not fast enough, we will soon have a new
technology called Wi-Fi (short for wireless fidelity). This technology
was developed to build wireless computer networks. Wi-Fi works on
open spectrum (2.4 GHz - 5 GHz) at speeds ranging from 11 Mbps to
54 Mbps. Since most Govts. have de-licensed this band, there is
no need for a license to set up a Wi-Fi network.
Here is a likely scene circa 2004:
A local operator installs a Wi-Fi wireless base station transceiver,
connected to an existing communications backbone. Thousands of subscribers
(spanning across vast areas) can connect their Wi-Fi enabled PCs,
notebooks, PDAs & other internet devices to this base station. And
by using VoIP-on-WiFi, subscribers can access cellular, land-line,
cable & the internet at a small fraction of today's costs!
The cost of Wi-Fi-enabling a PC is expected to drop to $10; the
next generation of PCs & internet devices would come Wi-Fi enabled.
And PCs, notebooks, PDAs & other internet devices could connect
to Wi-Fi networks, en route to the world!
SMS TV is a barometer to the convergent future of telecom & television.
Read: SMS & Interactive Television :August
16, 2002
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