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Wall
Street Journal, USA Today & many others are reportedly developing
"glossy" magazines for distribution with their dailies.
Looks like American newspapers are realizing the advantage of
glossy print ads over digital online ads. Just like many
of their counterparts in other countries have done! (Note:
Many Asian dailies are already distributed multiple glossy magazines
with their dailies.)
Are brand marketers partial to glossy print ads? (A la "gentlemen
prefer blondes" ?!)
Web TV Moves Into Mainstream Media, Slowly
Brightcove.com Signs Up First Major Deal With Braodcaster
Internet TV service Brightcove.com
has just signed its first major deal with a broadcaster : it is
to become Fox
Entertainment's online
video platform. Fox Channels FX & Speed have already started
programming and hosting ad-supported Internet video channels using
Brightcove's technology. One of a number of Web TV platforms, Brightcove
provides similar services to CBS, Discovery, MTV Networks, National
Geographic, Buena Vista, Dow Jones, BSkyB & the New York Times,
amongst others.
EU
Approves J.V. for New Online Video Site
European Union's Regulatory Body has cleared the
potential YouTube competitor &
proposed joint venture for oline video service from NBC Universal
& News Corp! Even
as the leader YouTube.com continues to sign up one new TV channel
almost every week!
From Small Screen To Tiny Screen
Broadcasters, Media Companies "Gung Ho" on Mobile
Broadcasting
That would explain why major players like ESPN, CBS
& MTV are working on producing original content for mobile
phones. With the cellphone's popularity on the rise with gen-next,
media cos. anticipate a large demand for mobile video in the near
future!
Hong Kong Telecom
Ready for Mobile TV
A pioneer in IPTV (having already launched IPTV services 4 years
ago with 130 channels), Hong Kong Telecom's Mobile TV trials will
run till
end 2007 - to test their business model. Armed with English Premier
League football rights, HKT sees mobile broadcast as a natural progression
to their digital offerings.
Beyond Mobile
TV
Dubai-based mobile operator du announced live international video
calls. Customers will soon be able to see live video of their
callers from 14 countries (including UK, Philippines & South
Africa) for a steep cost of Dh4.2 ($ 1.2) per minute.
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