Mobile service company, Cognima has just launched a service for facilitating photo messaging. Yes, that's photo messaging - a new term for uploading images from cellphones to web-sites. Targeted at mobile operators, photo printers, blogging & portals, Cognima has developed a data replication technology that allows one-touch uploading of images & video clips, from cellphone to online photo albums. Resulting in increase in speeds, many times over.

Then Blogging became Picture-friendly
Around 6 months ago, major portals like Yahoo! & MSN started offering blog spaces with tools which included photo gallery features - taking blogging on a new turn.

Watch out, the number of bloggers are on the rise!

Blogging Goes Mobile
Meanwhile, the technology juggernaut rolled on! Before anybody realized, it was possible to upload web log (blog) sites from cell-phones. It is possible through MMS, SMS or email, to create web-logging (blog) sites. With MMS, email able to automatically paste on the blog site.

This makes it as easy to update a blog site as it is to view! (It being no more necessary to access blogs via a PC.) And given the reach of cellphone network, blogging is expected to multiply manifold.

Blogging as Advertising Medium
Already, marketers are looking at blog sites as a new advertising medium, albeit cautiously. A new genre of has cropped up with interesting connotations. Interactive agencies are already making plans to tap blog sites. (In their own subliminal manner!)

Meanwhile, the no. of cellphone users has surpassed online PC users by many times. With more & more cellphones being used for online connectivity, it should not be long before smart advertisers start adding mobile phones to blog sites in their online campaigns.

Being a truly wide network (spanning across all strata of society), the cellphone network covers a significantly wider cross-section, enough to even justify redefinition of "online" target audience.

The Final Word
Will mobile-online advertising ultimately challenge television medium? That is, before television mutates into mobile-online-television!