Your Web-site on your Customer's Desktop ?
A "Helpline" web-site hosts a small software which site visitors can download. Once downloaded, the software runs on the user's PC. Maintaining connections with the web-site database (whenever Internet access is available) to "pull" data selectively as per user-defined preferences.
Whenever the user wants to visits the "Helpline" web-site, he simply executes the local software on his PC. And the software replicates the look and feel of the web-site along with the latest data pulled from the web-site.
Whenever the web-site is modified, (or the user upgrades his PC) simply host a new version of the local software which will download & replace the older version on all users' PCs.

You have managed to let your user surf your web-site on the power of his PC . Without any load your web server !

Pizza Delivery & the New CRM Model
A pizza delivery outlet delivers (pizza shaped?) CDs along with his pizzas. With the customer's permission, he even installs the CD (software) in his PC, Palm PC, Laptop (and soon cellphone). The pizza company's letter declaring that the CD is virus-free assures the client.
And a brief note describes the software as an info-tainment enabler with direct feedback to the company.
(The same software is also hosted on the company's web-site. With an automatic upgradation feature by which the latest version replaces the existing one at each client's end.)

The New Medicine Man
A pharmaceutical co. medical rep (M.R.) distributes (pill shaped?!) CDs to doctors, physicians & surgeons. He even installs the software in the doctor's PC.

Once again, the doctor is assured by the pharma company's assurance that it is virus-free. Along with a brief note describing the software as a means of regular information, new product launches, latest developments and direct feedback to the company.

Content is King !
Once the software is installed, it continually checks for Internet connection. As soon as connection is available, it starts 'picking up' select content from designated folders on the company's web-site(s). These may be periodically "popped up".
In short, you can take your company's web-site(s) to your customer's desktop !

Content based on user preferences
• Topical information / news
• Joke
• Interesting tidbits about a product category (eg. "history of beer")

Commercial Content
Product promos & launches Special Offers
• "Hungry kya? Feel like ordering a pizza?"
• "It's Saturday 12 noon. Like to order a beer?"
• "Free convention for neuro-surgeons on"
Want to register now?"

Benefits of E-Communities
With e-communities, you have a method of staying in regular, direct touch with your clients. By delivering a judicious mix of useful information, relevant news, light material (eg. jokes) along with new product launches, special offers, free service camps, etc.
What's more, your team could be instantly informed whenever a customer is online. This along with his profile, may trigger instant communication, e.g. "Are you free?
Can I talk about our new offer ?"
An instant system acknowledgement for every such message, keeps you aware whether your customer is online or offline.

With the possibility of sending different "skins" with each message. Each skin with different designs and even functionalities. With different logos. Each with different hyper-links.

Welcome to the new way of Community Building!