June
26, 2006
Copyright Mediaware Infotech Pvt. Ltd. |
Last
year, New Line Cinema (belonging to the Time Warner group) made history
of sorts by "launching" online promos. of their forthcoming
movie "Snakes on a Plane" nearly 9 months prior to release date (August,
2006). By itself, this is not unusual - except for the extra long
lead time.
This pre-launch promotion (as is today's trend) was an avalanche of
video & audio clips. Along with synopsis, these were showered on myriad
audio/video sites, news portals & blogs. Accompanied by the expected
ringtones, wallpapers et al.
And the result? A large number of blogs, social networking
sites & portals started magnifying the hype. Some sites even generated
online events based on the promotion material.
Net result: Online fans including bloggers started making
suggestions about the content. Including new scenes, changes in language
and even proposed dialogues!
Final result: The producers actually re-opened shooting to
incorporate a number of the suggestions & proposals. Surely a first
for cinema !
What is News?
On another level, leading U.S. based web-site for technology news
Diggs.com has recently announced its decision to extend its scope
to include general (non technology) content including news & video.
But with a difference.
Instead of hosting a set of content based on its "editorial" team,
Diggs.com will instead, make it easy for its 3,00,000 subscribers
and (millions of casual surfers) to vote on the new content - which
will comprise of both news as well as non-news (e.g video).
The content will be ranked purely on the number of votes it polled
during a period, making the consumer decide what is newsworthy or
simply worthy of hosting.
Promising to change (if not redefine) the concept of news as we know
it.
Welcome to the world of consumer generated media.
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Mediaware Infotech Pvt. Ltd.
The New Mahalaxmi Silk Mills Premises, Mathuradas Mills Estate, Opp
Kamala City, Senapati Bapat Marg,
Lower Parel (West), Mumbai 400 013.
Tel: 6660 2634 Fax: 24923765 Email : response@mediawareonline.com
Mediaware Gulf
P.O.Box No. 182620, Dubai Media City, U.A.E.
Tel: +9714 3681655 Fax: +9714 3688058 Email : m-e@mediawareonline.com
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