April 03, 2006
Copyright Mediaware Infotech Pvt. Ltd. |
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The
past few weeks' trends re-inforce the breakneck pace of developments
in what may be referred to as the "Wireless Medium". With television
playing a dominant role both in wireless as well as broadband platforms.
And the Internet providing hopes of new revenues to the newspaper
industry.
Mobile TV
Mobile Television is a reality in more than one country. But
by reserving a band on its free-to-air digital terrestrial television
bandwidth for mobile telecasts, Japan has taken mobile Television
a (giant) step further!
Meanwhile the television industry continues to expand globally -
with content owners 'channeling' their content in other regions.
Using satellite technology along with broadband for distribution.
At the current pace of development, analogue TV signals may be terminated
by 2010 in many developed countries.
Radio
Live!
The radio medium seems to be on the rise. With new channels springing
up around the world, including Internet based podcasts & streaming.
After all, consumer-generated media is the new-age common man's
way of responding to news & events!
Transforming Print Medium
Meanwhile, the newspaper industry seems to have found its saviour
in online. Witness how newspapers are relying more & more on the
online business for their growth. Starting with the redoubtable
Rupert Murdoch and filtering down to regional newspapers, the common
'mantra' seems to be 'Go Online!'.
Clearly in the near future, content will be utilised in multiple
ways & multiple media - with the Internet as the backbone.
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Mediaware Infotech Pvt. Ltd.
The
New Mahalaxmi Silk Mills Premises, Mathuradas Mills Estate, Opp Kamala
City, Senapati Bapat Marg, Lower Parel (West), Mumbai 400 013.
Tel: +91 22 5660 2634 Fax: +91 22 5660 2634 ext 300 Email :
response@mediawareonline.com
Mediaware Gulf
1702, Al
Thuraya Tower 1, Dubai Media City, P.O.Box No. 182620, Dubai, U.A.E.
Tel: +9714 3681655 Fax: +9714 3688058 Email : m-e@mediawareonline.com
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