On The Move
 
April 03, 2006
Copyright Mediaware Infotech Pvt. Ltd.
 

The past few weeks' trends re-inforce the breakneck pace of developments in what may be referred to as the "Wireless Medium". With television playing a dominant role both in wireless as well as broadband platforms. And the Internet providing hopes of new revenues to the newspaper industry.

Mobile TV
Mobile Television is a reality in more than one country. But by reserving a band on its free-to-air digital terrestrial television bandwidth for mobile telecasts, Japan has taken mobile Television a (giant) step further!

Meanwhile the television industry continues to expand globally - with content owners 'channeling' their content in other regions. Using satellite technology along with broadband for distribution.

At the current pace of development, analogue TV signals may be terminated by 2010 in many developed countries.  

Radio Live!
The radio medium seems to be on the rise. With new channels springing up around the world, including Internet based podcasts & streaming.

After all, consumer-generated media is the new-age common man's way of responding to news & events!

Transforming Print Medium
Meanwhile, the newspaper industry seems to have found its saviour in online. Witness how newspapers are relying more & more on the online business for their growth. Starting with the redoubtable Rupert Murdoch and filtering down to regional newspapers, the common 'mantra' seems to be 'Go Online!'.

Clearly in the near future, content will be utilised in multiple ways & multiple media - with the Internet as the backbone.

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