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Using
the TV set to implement E-governance
Starting May 2004, British citizens of Merseyside, South Yorkshire
and Kent will be able to report streetlight failure through their
(digital) television sets ! Culminating a long-term plan into reality.
While
the rest of the world talked of E-governance via web-sites (the
"dotcom boom") British policy makers shrewdly & quietly put their
money on implementing digital television. With a consistent approach,
UK today, is perhaps the only country which can predict a cut-off
date for switching off analogue TV !
With over 60% of television sets logged on to digital television
signals, the Government has funded projects which will offer simple,
but useful services like :
Abandoned Vehicle Reporting
Streetlight
Failure Reporting
Waste
Collection
Tax
Application Form
Jobs Hotline
And ultimately evolve a self-sustaining, self-funded way to enable
households to communicate and interact with their local council
via a range of transactions, account queries, payments, information
transactions, service requests and consultation.
Using the Television Habit. Along with the TV Bandwidth
Over the past few years, by focussing on & implementing digital
television, the U.K. Govt. has built up a huge bandwidth pipeline
to every TV set.
Once the critical mass (40%) of digital TV households was achieved,
it was a matter of building the technology. This involved :
Create software to manage the content, design, and publishing
of micro sites - this was initiated by the Govt.
Control, maintain & publish information on digital interactive
TV platforms, by creating the micro websites for each local governing
body - a combination of software, content management & hosting.
Interestingly, almost all development has been in conjunction with
Local Authorities, whose vast experience has been put to good use
while freezing the the concept, requirements and design of the software.
And while the technology and templates will be maintained centrally,
all content, services and functionality will be created and managed
locally via a web-based content management system on the Local Authority's
micro site.
UK Online !
Quite fittingly, the citizen will be able to initially access his
Local Authority micro-site through the UK Online portal, after navigating
a map to locate the relevant micro-site. Subsequently, it will be
automatic, based on collaboration with each DTV platform.
The U.K. Governance via Digital TV is being implemented on private
satellite & cable platforms Sky, Telewest & NTL. While the publicly
funded Freeview DTT platform has been excluded from this project
- to be "included later".
Business via Digital TV
The U.K. Govt is currently testing the efficacy of connecting a
set of citizens to one of its boroughs via digital TV - to see whether
or not digital TV could become a useful or even preferred method
of communication. The idea is not only to test feasibility & user-acceptance
but also to ascertain to what extent this could mean savings in
the service provision chain. Which, of course is one of the ultimate
aims of e-Governance.
Nearly 80% of business in any country is generated by the Government,
either directly or indirectly. So it is fitting that the lion's
share of the benefits of digital TV be used for e-governance. However,
once established, the household connected via digital TV will be
as accesible to private corporations as it will be to local Government
. And considering that most Govt services are likely to be outsourced,
the digital TV revolution should affect every aspect of British
life, positively.
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