Weekly Blog from Mediaware & Reader's Digest
  Archives 
 


The Race for Free TV Program Downloads
Strategic View Point
Vol07 Issue 36 Septembter 17, 2007

Nokia's Forays Into The Services Arena
Strategic View Point
Vol07 Issue 35 Septembter 10, 2007


Citizen Journalism Comes to Television
Strategic View Point
Vol07 Issue 34 Septembter 03, 2007

The Good Ol' Television Model
Strategic View Point
Vol07 Issue 33 August 27, 2007


Mass Testing Platform for Television
Strategic View Point
Vol07 Issue 32, August 20, 2007


The Facebook Revolution
Strategic View Point
Vol07 Issue 31, August 13, 2007


Nokia Launches Social Networking Site
Strategic View Point
Vol07 Issue 30, August 06, 2007

TV Channel Spectrum Diverted for Wireless Broadband
Strategic View Point
Vol07 Issue 29, July 30, 2007


30 Thousand Sex Offenders in MySpace.com
Strategic View Point
Vol07 Issue 28, July 23, 2007


Who's Google Afraid of?
Strategic View Point
Vol07 Issue 27, July 16, 2007


London Municipal Council to Ban Free Newspapers?
Strategic View Point
Vol07 Issue 26, July 09, 2007

Bundling DTH Subscription with TV Sets
Strategic View Point
Vol07 Issue 25, July 02, 2007

Corporate Restructuring to Align With Convergence
Strategic View Point
Vol07 Issue 24, June 25, 2007

Advantage Print Medium
Strategic View Point
Vol07 Issue 23, June 18, 2007

From Amateur Video to Professional Broadcasting
Strategic View Point
Vol07 Issue 22, June 11, 2007

Via Media for Media
Strategic View Point
Vol07 Issue 21, June 04, 2007

The Matrix Re-visited
Strategic View Point
Vol07 Issue 20, May 21, 2007

The Tipping Point
Strategic View Point
Vol07 Issue 19, May 14, 2007


Ad Agencies & Social Networking
Strategic View Point
Vol07 Issue 18, May 07, 2007


Mobile Web 2.0 & The Future of Viral Marketing
Strategic View Point
Vol07 Issue 17, April 30, 2007


YouTube Goes The Old Media Way!
Strategic View Point
Vol07 Issue 16, April 23, 2007

Virtual Marketing
Strategic View Point
Vol07 Issue 15, April 16, 2007


TV Set As Center of The Household
Strategic View Point
Vol07 Issue 14, April 02, 2007

Microsoft, Google: Future Telecom Moguls?
Strategic View Point
Vol07 Issue 13, March 26, 2007

Apple Accelerates Melding of Television & Internet
Strategic View Point
Vol07 Issue 12, March 19, 2007

Online Booking of Print, Radio & TV Ads Via Google
Strategic View Point
Vol07 Issue 11, March 12, 2007

Mainstream Media's Long, Long Tail
Strategic View Point
Vol07 Issue 10, March 05, 2007


More Blurring Lines
Strategic View Point
Vol07 Issue 09, February 26, 2007


Media Hype
Strategic View Point
Vol07 Issue 08, February 19, 2007


Google : Copyright Woes Or A New Marketing Approach?
Strategic View Point
Vol07 Issue 07, February 12, 2007

Convergence Redefined
Strategic View Point
Vol07 Issue 06, February 05, 2007


Entertaining: The New Economy
Strategic View Point
Vol07 Issue 05, January 29, 2007


TV Campaigns on YouTube
Strategic View Point
Vol07 Issue 04, January 22, 2007

From TRPs To Internet Eyeballs!
Strategic View Point
Vol07 Issue 03, January 15, 2007


Mobile Advertising & The Apple iPhone
Strategic View Point
Vol07 Issue 02, January 08, 2007


The Media in 2007
Strategic View Point
Vol07 Issue 01, January 01, 2007

High Speed Consumer Feedback!
Strategic View Point
Vol06 Issue 42, December 18, 2006

Blending Television with the Internet
Strategic View Point
Vol06 Issue 41, December 11, 2006


A Matter of Time?
Strategic View Point
Vol06 Issue 40, December 04, 2006


From Ad Supported Web to Ad Supported Mobile Medium
Strategic View Point
Vol06 Issue 39, November 20, 2006

A Hundred Million Audience of One
Strategic View Point
Vol06 Issue 38, November 13, 2006


Google's Copyright Problems!
Strategic View Point
Vol06 Issue 37, November 06, 2006

The Silver Bullet
Strategic View Point
Vol06 Issue 36, October 30, 2006

In-Song Product Placement
Strategic View Point
Vol06 Issue 35, October 16, 2006


Microsoft Raises the Search Engine Bar
Strategic View Point
Vol06 Issue 34, October 09, 2006

Blogs & Corporate Communication
Strategic View Point
Vol06 Issue 33, September 25, 2006

Of Videocasts & Craigslists
Strategic View Point
Vol06 Issue 32, September 18, 2006


Selling Ad Space W/o Touting Circulation
Strategic View Point
Vol06 Issue 31, September 04, 2006


Where No Man Has Been!
Strategic View Point
Vol06 Issue 30, August 28, 2006

Build Eyeballs, Collect Ads
Strategic View Point
Vol06 Issue 29, August 21, 2006


Born on the Net
Strategic View Point
Vol06 Issue 28, August 14, 2006

Context Sensitive Radio Spots
Strategic View Point
Vol06 Issue 27, August 07, 2006

The New Age Consumer
Strategic View Point
Vol06 Issue 26, July 24, 2006


Print & Television On the Web
Strategic View Point
Vol06 Issue 25, July 17, 2006

Media Ownership Regulation Laws
Strategic View Point
Vol06 Issue 24, July 10, 2006

Net Neutrality The Future of Digital Media
Strategic View Point
Vol06 Issue 23, July 03, 2006

Of Consumer Influenced Cinema &
News Based on Audience Views
Strategic View Point
Vol06 Issue 22, June 26, 2006


Social Networking & Online Advertising
Strategic View Point
Vol06 Issue 21, June 12, 2006


TV is Every Medium's Target!
Strategic View Point
Vol06 Issue 20, June 05, 2006

EPGs, Video Search Engines & Digital TV
Strategic View Point
Vol06 Issue 19, May 29, 2006


On Demand Ads
Strategic View Point
Vol06 Issue 17, May 08, 2006

TV Everywhere!
Strategic View Point
Vol06 Issue 16, May 02, 2006

Mobile Newspapers to Content Shops
Strategic View Point
Vol06 Issue 15, April 17, 2006

How Television is Adapting to the Internet
Strategic View Point
Vol06 Issue 14, April 10, 2006


On The Move
Strategic View Point
Vol06 Issue 13, April 03, 2006


Consumer-Generated Media & The Online Video Clip Culture
Strategic View Point
Vol06 Issue 12, March 27, 2006


Obstacle Race
Strategic View Point
Vol06 Issue 11, March 20, 2006


Shopping Engines
Strategic View Point
Vol06 Issue 10, March 13, 2006


Long live the King!
Strategic View Point
Vol06 Issue 09, March 06, 2006


Advertising on Digital TV
Strategic View Point
Vol06 Issue 08, February 27, 2006


The Innovative Print Medium
Strategic View Point
Vol06 Issue 07, February 20, 2006


Embedded Advertising
Strategic View Point
Vol06 Issue 06, February 13, 2006


Overnight Media Sensations
Strategic View Point
Vol06 Issue 05, February 06, 2006


Cable ByePass & The Future Format of Television
Strategic View Point
Vol06 Issue 04, January 30, 2006


Google, Google Everywhere!
Strategic View Point
Vol06 Issue 03, January 16, 2006


Out-of-Home Television
Strategic View Point
Vol06 Issue 02, January 09, 2006


Triple Play
Strategic View Point
Vol06 Issue 01, January 02, 2006


Coming of Age of IPTV
Strategic View Point
Vol05 Issue 47, December 19, 2005


Does the World Need SEOs ?
Strategic View Point
Vol05 Issue 46, December 12, 2005


Super-imposing Gaming Technology on Digital Television
Strategic View Point
Vol05 Issue 45, November 28, 2005


But a Click Away
Strategic View Point
Vol05 Issue 44, November 21, 2005


The Mobile Medium in 2006 - 2007
Strategic View Point
Vol05 Issue 43, November 14, 2005


Pervasive Online Advertising Technologies
Strategic View Point
Vol05 Issue 42, November 07, 2005


Why Search Engines Are Redefining The Web
Strategic View Point
Vol05 Issue 41, October 24, 2005


The Internet's Arrival as a Medium - Finally
Strategic View Point
Vol05 Issue 40, October 17, 2005


Liberty, Equality & Free Telephony  (Part II of II)
Strategic View Point
Vol05 Issue 39, October 03, 2005


Liberty, Equality & Free Telephony  (Part I of II)
Strategic View Point
Vol05 Issue 38, September 26, 2005

The Future of Online Newspapers
Strategic View Point
Vol05 Issue 37, September 19, 2005


The Future Mobile Medium
Strategic View Point
Vol05 Issue 36, September 12, 2005


Podcasts As The New Sales Promotion Mailer
Strategic View Point
Vol05 Issue 35, September 05, 2005


Search Engines & Online Advertising
Strategic View Point
Vol05 Issue 34, August 29, 2005


Telecasting The Future
Strategic View Point
Vol05 Issue 33, August 22, 2005


Round-up : 2005 - H1
Strategic View Point
Vol05 Issue 32, August 15, 2005


The New Divide
Strategic View Point
Vol05 Issue 31, August 08, 2005


Measuring Product Placement
Strategic View Point
Vol05 Issue 30, August 01, 2005


PODCASTING THE NET
Strategic View Point
Vol05 Issue 29, July 25, 2005


"Internet Search Via SMS"
Strategic View Point
Vol05 Issue 28, July 11, 2005


High Definition Radio - Conventional Radio's Last Stand ?
Strategic View Point
Vol05 Issue 27, July 04, 2005


Music Industry Embraces Napster?
Strategic View Point
Vol05 Issue 26, June 27, 2005


Current Online Trends & Retail Advertising
Strategic View Point
Vol05 Issue 25, June 20, 2005


Ad Agencies & Business Strategy
Strategic View Point
Vol05 Issue 24, June 13, 2005


Blogonomics: The Economics of Blog Ad Networks
Strategic View Point
Vol05 Issue 23, June 06, 2005


Blogging meets Mobile Telephony : The Future of Online Media
Strategic View Point
Vol05 Issue 22, May 30, 2005


Digital Wired Homes & Online Dynamic Ads
Strategic View Point
Vol05 Issue 21, May 23, 2005


TV Search Engines & the Art of TV Monitoring
Strategic View Point
Vol05 Issue 20, May 16, 2005


Battleground for Cable TV & DTH
Strategic View Point

Vol05 Issue 19, May 09, 2005


In Trojan Horses
Strategic View Point
Vol05 Issue 18, May 02, 2005


Trends This Week
Strategic View Point
Vol05 Issue 17, April 25, 2005


Consumer Generated Media
Strategic View Point
Vol05 Issue 16, April 18, 2005


Coming Soon to a TV near You!
Strategic View Point
Vol05 Issue 15, April 11, 2005


Coming Into Its Own - Emerging Radio Technology
Strategic View Point
Vol05 Issue 14, April 04, 2005

Consumption Local, Search Engine Global
Strategic View Point
Vol05 Issue 13, March 28, 2005

Convergence & The Peer-to-Peer Revolution
Strategic View Point
Vol05 Issue 12, March 21, 2005

The Fifth Largest TV Network
Strategic View Point
Vol05 Issue 11, March 14, 2005

Virtual Product Placement
Strategic View Point
Vol05 Issue 10, March 07, 2005

Nouveau Niche
Strategic View Point
Vol05 Issue 09, February 28, 2005

The Audience of One!
Strategic View Point
Vol05 Issue 08, February 21, 2005

Will Mass Media Exist in the Near Future?
Strategic View Point
Vol05 Issue 07, February 14, 2005

The Word-of-Mouth Approach to Marketing
Strategic View Point
Vol05 Issue 06, February 7, 2005

Media Ethics
Strategic View Point
Vol05 Issue 05, January31, 2005

TV Anywhere!
Strategic View Point
Vol05 Issue 04, January 24, 2005

Viruses, Cellphones & PCs
Strategic View Point
Vol05 Issue 03, January 17, 2005

The Diminishing Role of Advertising?
Strategic View Point
Vol05 Issue 02, January 10, 2005

2004! What a Year !

Strategic View Point
Vol05 Issue 01, January 03, 2005


Mass Broadcasting to Mass Customization
Strategic View Point
Vol04 Issue 49, December 13, 2004

Knowledge as the New Currency
Strategic View Point
Vol04 Issue 48, December 06, 2004

Digital Broadcasting
Strategic View Point
Vol04 Issue 47, November 29, 2004

Omnipotent Brands with Invisible Logos
Strategic View Point
Vol04 Issue 46, November 22, 2004

Radio Gets New Avatar?
Strategic View Point
Vol04 Issue 44, November 01, 2004

Video On Demand
Strategic View Point
Vol04 Issue 43, November 01, 2004


Game for Ads
Strategic View Point
Vol04 Issue 42, October 18, 2004

The Life of a Lie …

Strategic View Point
Vol04 Issue 41, October 11, 2004

Mid-life Crisis
Strategic View Point
Vol04 Issue 40, October 04, 2004


The "Napsterization" of Television
Strategic View Point
Vol04 Issue 39, September 27, 2004

Grey Sundays & Sony Tuesdays
Strategic View Point
Vol04 Issue 38, September 20, 2004

Great Ideas Have Changed Our Lives !
Strategic View Point
Vol04 Issue 37, September 13, 2004

Push-to-Talk : The Convergence of Mobile & PC Worlds
Strategic View Point
Vol04 Issue 36, September 06, 2004

The Invincible Print Medium
Strategic View Point
Vol04 Issue 35, August 30, 2004

And Then There Were None . . .
Strategic View Point
Vol04 Issue 34, August 23, 2004

Alive And Kickin'
Strategic View Point
Vol04 Issue 33, August 16, 2004

Look like a TV, Act like a PC
Strategic View Point
Vol04 Issue 32, August 09, 2004

The Next Frontier - Ads as Entertainment
Strategic View Point
Vol04 Issue 31, August 02, 2004

Out-of-Home Advertising
Strategic View Point
Vol04 Issue 30, July 26, 2004

Marketing Strategies & Corporate Responsibility
Strategic View Point
Vol04 Issue 29, July 19, 2004

The Budget & the Adman
Strategic View Point
Vol04 Issue 28, July 12, 2004

Instant TRPs : Television History In The Making
Strategic View Point
Vol04 Issue 27, July 05, 2004

Sublime or Subliminal ?
Strategic View Point
Vol04 Issue 26, June 28, 2004

Television Imitates Life
Strategic View Point
Vol04 Issue 25, June 21, 2004

Explosive Creativity
Strategic View Point
Vol04 Issue 24, June 14, 2004

Square Centimetre Revisited
Strategic View Point
Vol04 Issue 23, June 07, 2004

The Mobile Wallet
Strategic View Point
Vol04 Issue 22, May 31, 2004

Project Bluephone : British Telecom's attempts to conjure up new revenue models
Strategic View Point
Vol04 Issue 21, May 24, 2004

Mobile Television
Strategic View Point
Vol04 Issue 20, May 17, 2004

Media Invests in DRM
Strategic View Point
Vol04 Issue 19, May 10, 2004

The Epaper
Strategic View Point
Vol04 Issue 18, May 03, 2004

Advertising & the Renaissance of Writing
Strategic View Point
Vol04 Issue 17, April 26, 2004

From Cellphone to Multi-media PC
Strategic View Point
Vol04 Issue 16, April 19, 2004

Lord & Thomas - The Story Behind FCB
Strategic View Point
Vol04 Issue 15, April 12, 2004

The Pay-Per-Click Internet Text Ad
Strategic View Point
Vol04 Issue 14, April 05, 2004

T-Governance - U.K. Government's 5 Year Plan for E-Governance Takes Shape
Strategic View Point
Vol04 Issue 13, March 29, 2004

Outsourcing Newspaper Pages - ASP Content Management
Strategic View Point
Vol04 Issue 12, March 22, 2004

All Roads Lead To Cannes !
Strategic View Point
Vol04 Issue 11, March 15, 2004

Great Expectations
Strategic View Point
Vol04 Issue 10, March 08, 2004

Building E-Communities : The Future of Direct Marketing ?
Strategic View Point
Vol04 Issue 09, March 01, 2004

In the Net !
Strategic View Point
Vol04 Issue 08, February 23, 2004

Un-VEILing the new "TV Interactive" Brands
Strategic View Point
Vol04 Issue 07, February 16, 2004

The Tobacco Ad Ban
Strategic View Point
Vol04 Issue 06, February 09, 2004

Death Of A Scientist
Strategic View Point
Vol04 Issue 05, February 02, 2004

Indian Election Advertising - It's The Economy Stupid !
Strategic View Point
Vol04 Issue 04, January 26, 2004

Advertising On Pay TV
Strategic View Point
Vol04 Issue 03, January 19, 2004

Of Mortal Men & Enduring Agencies
Strategic View Point
Vol04 Issue 02, January 12, 2004

2003 - The Year That Was
Strategic View Point
Vol04 Issue 01, January 05, 2004

Brand Oligarchies
Strategic View Point
Vol03 Issue 51, December 29, 2003

The Battle For The Brain : Neuroscience in Marketing Communications
Strategic View Point
Vol03 Issue 49, December 15, 2003

Brand India - Rhetoric or Reality ?
Strategic View Point
Vol03 Issue 48, December 08, 2003

From Asian Tigers To Global Tigers – Ad Asia 2003
Strategic View Point
Vol03 Issue 47, December 01, 2003

The Harley Davidson Rider - from Ad Asia '03
Strategic View Point
Vol03 Issue 46, November 24, 2003

Ricardo's Lessons - from Ad Asia '03
Strategic View Point
Vol03 Issue 45, November 17, 2003

2004 - Year of the Digital Radio?
Strategic View Point
Vol03 Issue 44, November 10, 2003

Digital Terrestrial Television (DTT) - Television for the Masses or Threat to Satellite TV ?
Strategic View Point
Vol03 Issue 43, November 03, 2003

OnlineClassifieds.com Newspapers' Strategic Route to the Internet Medium
Strategic View Point
Vol03 Issue 42, October 27, 2003

Striptease at Times Square - Part II
Strategic View Point
Vol03 Issue 41, October 20, 2003

The Brand as a Career Person
Strategic View Point
Vol03 Issue 38, September 29, 2003

Print & Television - Adapting for Survival
Strategic View Point
Vol03 Issue 37, September 22, 2003

Taken At The Flood
Strategic View Point
Vol03 Issue 36, September 15, 2003

Indian Advertising - you've come a long way baby !
Strategic View Point
Vol03 Issue 35, September 08, 2003

Media Audits, Transparency & Technology
Strategic View Point
Vol03 Issue 34, September 01, 2003

CSR : Business Meets Societal Obligations
Strategic View Point
Vol03 Issue 33, August 25, 2003

The Story Behind...
Strategic View Point
Vol03 Issue 32, August 18, 2003


Foreign Direct Investment (FDI) in Indian Media
Strategic View Point
Vol03 Issue 31, August 11, 2003

The Disappearing line between Advertising & Sponsored Content
Strategic View Point
Vol03 Issue 30, August 04, 2003

DTH in India - Fruits of delayed implementation
Strategic View Point
Vol03 Issue 29, July 29, 2003

Healthcare Advertising - Opportunity for Ad Agencies
Strategic View Point
Vol03 Issue 28, July 22, 2003

Media Ownership Laws: A Case For De-Regulation
Strategic View Point
Vol03 Issue 27, July 14, 2003

Changing Media Ownership Rules

Strategic View Point
Vol03 Issue 26, July 09, 2003

Self Destructing Content: The Future Of Pay TV

Strategic View Point
Vol03 Issue 25, June 26, 2003

Horns of a Dilemma
Strategic View Point
Vol03 Issue 24, June 16, 2003

Striptease at Times Square
Strategic View Point
Vol03 Issue 23, June 09, 2003

Newspaper Advertising: The Square Centimeter Rate Card
Strategic View Point
Vol03 Issue 22, June 02, 2003

CAS Implementation In India-A Forecast
Strategic View Point
Vol03 Issue 21, May 26, 2003

The Last Frontier
Strategic View Point
Vol03 Issue 20, May 19, 2003

The Indian CAS Contretemps- A Divided Industry
Strategic View Point
Vol03 Issue 19, May 12, 2003

Content Regulation : Indian Media's in The News?
Strategic View Point
Vol03 Issue 16, April 21, 2003

Media ownership laws - are they necessary?

Strategic View Point
Vol03 Issue 15, April 15, 2003

Sports & TV Spots: Advertising is an integral part of mega sports events

Strategic View Point
Vol03 Issue 14, April 07, 2003


Pay-per-use: The Future of Products

Strategic View Point
Vol03 Issue 13, March 31, 2003

Taxation on the media/Advertising Industry
Strategic View Point
Vol03 Issue 12, March 24, 2003

Internet Medium: Communication Backbone of the New Economy
Strategic View Point
Vol03 Issue 11, March 17, 2003

DTH In India - A Pilgrim's Progress
Strategic View Point
Vol03 Issue 10, March 10, 2003

Media Buying Consolidation - An Update

Strategic View Point
Vol03 Issue 09, March 03, 2003

SMS TV - A Barometer for Measuring Convergence

Strategic View Point
Vol03 Issue 08, February 24, 2003

Rate Cards For Editorial Coverage - Is it official now?

Strategic View Point
Vol03 Issue 07, February 17, 2003

Brave New World

Strategic View Point
Vol03 Issue 06, February 10, 2003

UK ABC Attempts To Redefine Bulk Circulation?

Strategic View Point
Vol03 Issue 05, February 03, 2003

Glocalization of Radio

Strategic View Point
Vol03 Issue 04, January 27, 2003

Media Industry Content Regulation- Enforcement or Self Regulation?

Strategic View Point
Vol03 Issue 03, January 20, 2003

Smart Watches, Internet Appliances : Harbinger of Narrow-casting?
Strategic View Point
Vol03 Issue 02, January 13, 2003

CAS & the war for the STB Market

Strategic View Point
Vol03 Issue 01, January 06, 2003

CAS Digital TV & e-Governance
Strategic View Point
Vol2 Issue 48, December 24, 2002

CAS & Effect
Strategic View Point
Vol2 Issue 47, December 16, 2002

Effect Of Religious Festival On Advertising
Strategic View Point
Vol2 Issue 46, December 09, 2002

Email Marketing Poised to Overtake Traditional Marketing
Strategic View Point
Vol2 Issue 46, December 02, 2002

Media Buying Consolidation - A New Angle to conflict of Interests