| Viewership
of Marathi channels May 2001
TG:
All C&S Source
: ORG-MARG
|
|
AD Secondage
for
the week beginning 06/10 Source
: ORG-MARG
|
| Top 3
Marathi channels based on ad secondage |
|
No
|
Channel |
Seconds
|
|
1
|
Alpha Marathi |
33260
|
|
2
|
Bombay Channel - 1 |
23393
|
|
3
|
E-TV Marathi |
19125
|
| Top 10
Marathi advertisers based on ad secondage
|
|
No
|
Advertiser |
Seconds
|
|
1
|
HINDUSTAN
LEVER LTD |
7640
|
|
2
|
JOHNSON & JOHNSON LTD |
4300
|
|
3
|
LOHIA MACHINES LTD |
2940
|
|
4
|
PIDILITE
INDUSTRIES |
2785
|
|
5
|
GODREJ SOAPS |
2680
|
|
6
|
LAKME LEVER LTD |
2475
|
|
7
|
SAMSUNG INDIA ELECTRONICS LTD |
2280
|
|
8
|
PROCTER
& GAMBLE HOME PRODUCTS |
1860
|
|
9
|
EMPIRE
SPICES & FOODS |
1840
|
|
10
|
WIPRO
LTD |
1685
|
| Top 10
Marathi programs based on ad duration |
|
No
|
Program |
Channel |
Program Start Time
|
Ad Duration
|
|
1
|
MRFF-SAGALI
KADI BOMBABOM |
ALPHA
MARATHI |
19:29:00
|
2045
|
|
2
|
MRFF-SHIVRAYANCHI
SUN TARARANI |
ALPHA
MARATHI |
19:32:39
|
790
|
|
3
|
MRFF-SARKARNAMA |
E TV MARATHI |
19:31:43
|
770
|
|
4
|
MRFF-ASHI HI BANWA BANWI |
BOMBAY
CHANNEL-I |
16:01:12
|
640
|
|
5
|
HASAA
CHAKATFOO |
ALPHA
MARATHI |
19:28:38
|
635
|
|
6
|
MRFF-RANG
PREMACHA |
ALPHA
MARATHI |
15:11:16
|
605
|
|
7
|
AABHALMAYA |
ALPHA
MARATHI |
21:10:31
|
550
|
|
8
|
MRFF-DE DANA DAN |
E TV
MARATHI |
19:31:00
|
535
|
|
9
|
MRFF-RANG PREMACHA |
ALPHA
MARATHI |
16:04:25
|
530
|
|
10
|
SHRIYUT
GANGADHAR TIPARE |
ALPHA
MARATHI |
21:44:36
|
480
|
|
| Readership profile of top
Marathi Publications in Mumbai and urban Maharashtra |
 |
* There is no SEC
bias as far as Loksatta, Maharashtra Times, Grihshobha, Lokprabha
and Pudhari is concerned. They are read across all SECs. Though Lokprabha
and Grihashobika is marginally up on A+B.
* Lokmat, Navakal, Saamna and Sandhyakaal are preferred by lower sec
viz. CD and E |
| Source
: ORG-MARG |
| Display Ad Spend
Trend in Top Marathi Publications Source
: ORG-MARG |
| Top Publications
and Advertisers - SEPTEMBER
2002 Source
: ORG-MARG |
| Top
10 Marathi publications based on ad revenue |
Top
10 spenders
in Marathi
publications |
|
No.
|
Publication |
INR
|
No.
|
Advertiser |
INR
|
|
1
|
Daily
Sakal - Pun |
4,64,93,754
|
1
|
Lohia
Machines Ltd |
6,65,54,712
|
|
2
|
Loksatta (Mar) Mum |
4,39,08,363
|
2
|
Hero
Honda Motors India Ltd |
5,50,99,920
|
|
3
|
Lokmat-Aur |
2,17,60,646
|
3
|
Bajaj Auto |
4,59,33,920
|
|
4
|
Lokmat-Ngp |
1,73,58,880
|
4
|
Playwin
Infravest Pvt. Ltd |
2,81,15,128
|
|
5
|
Maharashtra
Times |
1,34,52,359
|
5
|
Samsung
Electronics Ltd |
2,56,63,720
|
|
6
|
Sunday Loksatta - Mum |
10,47,6767
|
6
|
Jyothy
Lab |
2,35,56,000
|
|
7
|
Daily
Pudhari |
9,17,2000
|
7
|
Sony
Enetrtainment Television |
2,28,29,760
|
|
8
|
Lokmat
- Nasik |
8,25,3237
|
8
|
Sharp
Electronics |
2,17,03,952
|
|
9
|
Chitralekha
- Marathi |
8,05,6025
|
9
|
Bharti
Cellular Ltd |
2,05,17,400
|
|
10
|
Sunday
Sakal - Pun |
7,56,7001
|
10
|
Brooke
Bond Lipton |
1,89,43,000
|
| Top Marathi Dailies
As per ABC, Jan-Jun 2001 |
|
Publication |
Editions |
Circulation |
| Lokmat |
Mumbai,
Ahmednagar, Aurangabad, Solapur, Jalgaon, Nagpur, Akola, Nashik,Pune |
8,24,352 |
| Sakal |
Mumbai,
Pune, Solapur, Aurangabad, Nashik |
5,34,635
|
| Loksatta
|
Mumbai,
Pune, Nagpur |
3,69,429
* |
| Navakal |
Mumbai |
2,95,634
* |
| Maharashtra
Times |
Mumbai |
1,85,867 |
| Pudhari |
Kolhapur |
1,76,654 |
| Aapala
Vartahar |
Mumbai |
1,15,067 |
| Sandhyakal |
Mumbai |
1,11,759
* |
| Sandhyanand |
Pune |
1,00,258 |
| Tarun
Bharat |
Belgaun |
97,673 |
| Top Marathi
Weeklies As per ABC, Jan -Jun 2001 |
| Publication |
Editions |
Circulation |
| Chitralekha |
Mumbai |
95,647 |
| Lokaprabha |
Mumbai |
62,866
* |
| Saptahik
Sakal |
Pune |
40,057 |
| Arthamanthan |
Pune |
11,877 |
|
| Top Marathi
Monthly Magazine As per ABC, Jan-Jun 2001 |
| Publication |
Editions |
Circulation |
| Grihashobika |
Mumbai |
1,45,654 |
|
* Circulation Figure
is as per ABC Jul-Dec 2000
| Top
10 RPL Ratings of Primary Channel
SOURCE:
AIR |
| No. |
Time
of B'Cast |
Programme |
Listenership
% |
|
1
|
7.00
AM |
Aarogyam
Dhan Sampada |
23.0 |
|
2
|
7.05
AM |
Pradeshik
Batmiya (Regional News) |
22.0 |
|
3
|
7.10
AM |
Aapli
Gaani |
21.0 |
|
4
|
6.10
AM |
Mangal
Prabhat |
19.0 |
|
5
|
6.40
AM |
Prabhat
Kiran |
18.0 |
|
6
|
6.55
AM |
Parisar |
17.0 |
|
7
|
7.00
PM |
Pradeshik
Batmiya |
15.0 |
|
8
|
6.05
AM |
Krishivani |
14.0 |
|
9
|
6.35
AM |
Karyakramachi
Rooprekha/ Mausam Sambandhi Suchana |
14.0 |
|
10
|
6.35
PM |
Kamagar
Sabha |
13.0 |
| Top
Marathi Programmes (Vividh Bharati / FM)
SOURCE: AIR |
| No. |
Programme Title |
Station |
Category |
Programme
Timing |
|
1
|
Bhakti
Sangeet |
Mumbai
(VB) |
Devotional |
8.00
to 8.15 |
|
2
|
Geet
Ganga |
Mumbai
(VB) |
Film
Music |
12.00
to 12.30 |
|
3
|
Vishesh
Geet Ganga |
Mumbai
(VB) |
Film
Music |
18.15
to 19.00 |
|
4
|
Sangeet
Dhara
Wednesday, Thursday, Saturday & Sunday |
Mumbai
(VB) |
Film
Music |
18.15
to 18.45 |
|
5
|
Vishesh
Saanj Dhara
Tuesday & Friday |
Mumbai
(VB) |
Film
Music |
18.15
to 19.00 |
|
6
|
Natya
Rang
Wednesday, Thursday, Saturday & Sunday |
Mumbai
(VB) |
Drama |
18.45
to 19.00 |
|
7
|
Gaani
Tumchi Aamchi |
Mumbai
(FM) |
Film
Music |
11.30
to 12.30 |
|
8
|
Marathi
Chitrapat Sangeet |
Mumbai
(FM) |
Film
Music |
22.05
to 22.30 |
|
|
A
few Facts about Maharashtra
|
|
Maharashtra,
the state in Western India, has 720 km coastline.
Mumbai,
the capital of the state, is the most affluent and industrialized
city in the country.
The total
population of Maharashtra on 1st March 2001 is 9,67,52,247. In terms
of population, Maharashtra ranks second among all States and Union
territories in India. Total literacy in the State has increased
to 77.27% from 64.87% in 1991.
The main
language of Maharashtra is Marathi with 5,78,94,839 numbers of speakers.
|
|
This high
level of industrialisation is also reflected in the per capita income
in the state, which stands at approximately Rs.17,295, as compared
to a national average of Rs.10,771.
Maharashtra
contributes to almost 14.7 per cent of India's gross domestic product
and 15.1 per cent of the national income. The state also accounts
for nearly 40 per cent of the total tax collections in the country.
|
MW
a multi medium, multi company,
multi branch software
for advertising agencies. |
|
(Last
updated : 26th Apr, 2002)
