MEDIA TRENDS - Marathi Language Special


Compiled by Mediaware Infotech Pvt. Ltd.
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Maharashtra                                     (Last updated : 26th Apr, 2002)
 

 TV Viewership
 TV Ad   secondage

Press Listing in   Mediaware
 Readership   Profile
 Ad spend
 Top   Publications 
  & Advertisers

 Top Marathi   Press

 Radio Ratings  Top Radio   Programmes


Media

Economy

People

Literacy

Culture

Govt.

 


Television...

 Viewership of Marathi channels May 2001              TG: All C&S               Source : ORG-MARG
Top

AD Secondage for the week beginning 06/10                                       Source : ORG-MARG

Top 3 Marathi channels based on ad secondage
No
Channel
Seconds
1
Alpha Marathi
33260
2
Bombay Channel - 1
23393
3
E-TV Marathi
19125
Top 10 Marathi advertisers based on ad secondage
No
Advertiser
Seconds
1
HINDUSTAN LEVER LTD
7640
2
JOHNSON & JOHNSON LTD
4300
3
LOHIA MACHINES LTD
2940
4
PIDILITE INDUSTRIES
2785
5
GODREJ SOAPS
2680
6
LAKME LEVER LTD
2475
7
SAMSUNG INDIA ELECTRONICS LTD
2280
8
PROCTER & GAMBLE HOME PRODUCTS
1860
9
EMPIRE SPICES & FOODS
1840
10
WIPRO LTD
1685
Top 10 Marathi programs based on ad duration
No
Program Channel
Program Start Time
Ad Duration
1
MRFF-SAGALI KADI BOMBABOM ALPHA MARATHI
19:29:00
2045
2
MRFF-SHIVRAYANCHI SUN TARARANI ALPHA MARATHI
19:32:39
790
3
MRFF-SARKARNAMA E TV MARATHI
19:31:43
770
4
MRFF-ASHI HI BANWA BANWI BOMBAY CHANNEL-I
16:01:12
640
5
HASAA CHAKATFOO ALPHA MARATHI
19:28:38
635
6
MRFF-RANG PREMACHA ALPHA MARATHI
15:11:16
605
7
AABHALMAYA ALPHA MARATHI
21:10:31
550
8
MRFF-DE DANA DAN E TV MARATHI
19:31:00
535
9
MRFF-RANG PREMACHA ALPHA MARATHI
16:04:25
530
10
SHRIYUT GANGADHAR TIPARE ALPHA MARATHI
21:44:36
480
Top
Press...

Click to View Marathi Publications in Mediaware Database.....

Readership profile of top Marathi Publications in Mumbai and urban Maharashtra
* There is no SEC bias as far as Loksatta, Maharashtra Times, Grihshobha, Lokprabha and Pudhari is concerned. They are read across all SECs. Though Lokprabha and Grihashobika is marginally up on A+B.
* Lokmat, Navakal, Saamna and Sandhyakaal are preferred by lower sec viz. CD and E
Source : ORG-MARG
Top


Display Ad Spend Trend in Top Marathi Publications                        Source : ORG-MARG
Top


Top Publications and Advertisers - SEPTEMBER 2002                      Source : ORG-MARG
Top 10 Marathi publications based on ad revenue Top 10 spenders in Marathi publications
No.
Publication
INR
No.
Advertiser
INR
1
Daily Sakal - Pun
4,64,93,754
1
Lohia Machines Ltd
6,65,54,712
2
Loksatta (Mar) Mum
4,39,08,363
2
Hero Honda Motors India Ltd
5,50,99,920
3
Lokmat-Aur
2,17,60,646
3