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Media
ownership is becoming increasingly consolidated by the day. The
ostensible purpose is to achieve synergy & economy of scale for
commercial advantage. But does it end there? What about the impact
on news reporting, especially editorial comments? And the marketing-led
changes in consumption which influence culture & local customs?
As also the subtle, undesirable effects on freedom of speech?
After
all, press, radio & television influence & control the average persons'
understanding of themselves & their environment.
Most nations who have achieved independence in the last 50 years
recall the role of their press in their freedom struggle. (In fact,
some of these countries continue to favor their newspaper industry
with sops & concessions!)
And most politicians have used Govt. controlled media for personal/party
propaganda at one time or the other !
Result:
Most democracies have some form of legislation pertaining to media
consolidation. While some countries stress on fair competition as
the purpose, others stress on regulating foreign control.
But governments'
real concern is (obviously) to ensure dissenting political viewpoints
by making sure that privately owned media are not held by a single
entity.
Whether it is U.S.A. or U.K., Italy or India, there are 3 basic
planks for regulations/laws pertaining to media ownership with the
purpose to ensuring media diversity:
To prevent monopolistic control of a medium within a market
To limit cross-media ownership within markets
To control foreign direct investment in media companies
Current State
Here
is a rough & ready reckoner of current media ownership laws
in a few leading democracies along with the changes proposed:
| |
USA |
U.K. |
Italy |
Japan |
India |
| Foreign
Direct Investment in media-owning companies |
Not
Regulated
|
Regulated |
Not
Regulated |
Regulated |
Regulated
for Newspapers &
News Channels |
| No
change Proposed |
Vast
Relaxation Proposed |
No
change Proposed |
Vast
Relaxation Proposed |
No
change
Proposed |
|
|
| Monopolistic
control of media ownership |
Regulated |
Regulated |
Regulated |
Regulated |
Not
Regulated |
| Vast
Relaxation Proposed |
Vast
Relaxation Proposed |
Vast
Relaxation Proposed |
Relaxation
Proposed |
No
change
Proposed |
|
|
| Control
on cross media ownership |
Regulated |
Regulated |
Regulated |
Regulated |
Not
Regulated |
| Vast
Relaxation Proposed - 1 |
Vast
Relaxation Proposed - 2 |
Vast
Relaxation Proposed - 3 |
Relaxation
Proposed - 4 |
No
change
Proposed - 5 |
1.
The U.S. regulatory body FCC has proposed to revise many existing
rules that preserve media diversity. Rules which prevent
the same entity from owning broadcast stations and daily newspapers
in the same market. Rules which prevent one company from owning
broadcast stations with more than 35% reach of U.S. households.
And bars major networks from merging. However in response to public
outcry, FCC has agreed to review it proposal.
2.
The U.K. Communications Bill (proposed) is currently passing through
the House of Lords. Expected to generate huge debate. And not
without reason. In one fell swoop, the new bill does away with controls
on FDI as well as cross-media ownership while introducing relaxations
in monopolistic ownership of media within a market.
3.
Italy is a special case. Not just because the P.M. (Berlusconi)
owns Italy's largest private media empire. But more because of his
notorious penchant to modify rules to favor his personal business!
His recent attempts to relax existing regulations pertaining to
cross media ownership as well as monopolistic ownership of media
has run into rough weather with the Italian Parliament opposing
tooth & nail.
4.
The Japanese Govt. is taking cautious steps to "create an
investment-friendly environment for ushering in digital TV ".
To ease investments in media owning cos., it has announced plans
to relax laws pertaining to mergers & acquisitions as well as
FDI in media owning companies.
5.
As the world's largest democracy, India stands out because
she has no laws for regulating cross media ownership. Neither is
there any law to prevent monopolistic ownership of media. Laws capping
FDI in newspapers existed, whereas FDI in news channels have been
capped at 26% recently.
Note:
Both U.K. & Italy media owning cos. may fall under the purview
of EU Laws for competition.
Media
ownership laws may ensure balanced reporting
Sooner
or later trans-national corporations will control all we see &
hear on TV, radio & print media. The recent Gulf war has already
demonstrated this: electronic & print media owned by single
global media empires (stretching from Australia, across Asia, through
Europe to include U.S.A.) have broadcast editorial comments &
bias favoring one side. While this is possible with regional media,
the impact of such an exercise carried out globally is nothing less
than awesome.
Media
ownership regulation can help control biased reporting on a national
level. And each nation may contribute to building a global control
model.
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