Mediatrends-TV Media

- by the Mediaware Database Group

October 31, 2002
That television is the future of media is a foregone conclusion!

The advent of Digital TV, Interactive TV, e-Newsmagazines and other electronic media has proved to be a continuous challenge to the (original) role of the newspaper.

Small wonder then, that despite innovations, the past decade has seen very little growth in Indian newspapers.

In the light of the above developments, our Database Group decided to analyse the inflation in English & Hindi newspaper ad rates over the past half decade. And simultaneously computed the % change in circulation during the same period.

As expected, the results were interesting. These have been represented below as 4 graphs (using a circular base for easy comparison) -

1. Hindi Dailies by Major Indian Markets: Ad Rate v/s Circulation
2. Hindi Dailies: Ad Rate Inflation v/s Circulation Growth
3. English Dailies by Major Indian Markets: Ad Rate v/s Circulation
4. English Dailies: Ad Rate Inflation v/s Circulation Growth

SUMMARY
During the past 5 years, English dailies have on an average, inflated ad rates by 26% per year. While circulation has on an average, increased by 3.5% per year. In comparison, Hindi dailies have fared much better - with a circulation growth of 12% p.a. as compared to ad rate inflation of 11% p.a.
Note : All averages are weighted, using latest available circulation figures as "weights". All growth rate % are compounded annually, unless otherwise mentioned.

HINDI DAILIES BY MAJOR MARKETS
AD RATE V/S CIRCULATION
Mouse over to view latest Rates & Circulation

Publications	Edition	Rate in (Rs.)	Circulation (Jan - Jun 2002)
Dainik Jagran	All Editions	2365	8,94,391
Aj	All Editions	1710	6,91,074
Amar Ujala	All Editions	1200	5,27,916
Hindustan	All Editions	550	1,40,499

Publications	Edition	Rate in (Rs.)	Circulation (Jan - Jun 2002)
Dainik Bhaskar	All Editions	1350	4,50,485
Navabharat	All Editions	1265	2,73,478
Nai Dunia	All Editions	380	1,34,012
Dainik Jagran	All Editions	360	96,295

Publications	Edition	Rate in (Rs.)	Circulation (Jan - Jun 2002)
Dainik Bhaskar	All Editions	1400	6,84,688
Rajasthan Patrika	All Editions	1300	5,71,405
Dainik Navjyoti	All Editions	1100	4,35,000

Publication	Edition	Rate in (Rs.)	Circulation (Jan - Jun 2002)
Punjab Kesari	New Delhi	450	3,45,782
Navbharat Times	New Delhi	900	2,99,853
Dainik Jagran	New Delhi	450	2,71,371
Hindustan	New Delhi	575	1,36,063

Publications	Edition	Rate in (Rs.)	Circulation (Jan - Jun 2002)
Amar Ujala	Chandigarh	450	1,17,000
Dainik Bhaskar	Chandigarh	325	1,03,266
Dainik Tribune	Chandigarh	150	48,301

INDIAN DAILIES (HINDI- DAILIES)
AD RATE INFLATION V/S CIRCULATION GROWTH

ENGLISH DAILIES BY MAJOR MARKETS
AD RATE V/S CIRCULATION
Mouse over to view latest Rates & Circulation

Publication	Edition	Rate in (Rs.)	Circulation (Jan - Jun 2002)
Business Standard	New Delhi	315	17,531
The Economic Times	New Delhi	1400	1,23,448
The Hindu	New Delhi	200	53,412
The Hindustan Times	New Delhi	3000	9,20,492
The Indian Express	New Delhi	600	70,000
The Statesman	New Delhi	225	14,000
The Times Of India	New Delhi	2700	8,79,617

Publications	Edition	Rate in (Rs.)	Circulation (Jan - Jun 2002)
Business Standard	Bangalore	230	3,016
Deccan Herald	Bangalore	860	1,47,538
The Economic Times	Bangalore	500	33,025
The New Indian Express	Banaglore	380	43,713
The Times Of India	Bangalore	1500	2,89,496

Publications	Edition	Rate in (Rs.)	Circulation (Jan - Jun 2002)
Business Standard	Chennai	230	3,210
The Economic Times	Chennai	450	33,502
The Hindu	Chennai	2750	8,51,242
The New Indian Express	Chennai	370	38,232

Publications	Edition	Rate in (Rs.)	Circulation (Jan - Jun 2002)
Business Standard	Kolkata	220	7,281
The Economic Times	Kolkata	700	52,380
The Financial Express	Kolkata	150	2,000
The Statesman	Kolkata	1025	1,46,802
The Telegraph	Kolkata	1495	2,87,178
The Times Of India	Kolkata	600	94,126

Publications	Edition	Rate in (Rs.)	Circulation (Jan - Jun 2002)
The Afternoon	Mumbai	460	66,000
Business Standard	Mumbai	395	17,605
The Economic Times	Mumbai	1400	1,48,472
The Indian Express	Mumbai	900	90,000
Mid-Day	Mumbai	550	1,24,688
The Times of India	Mumbai	3500	5,30,524

INDIAN DAILIES (ENGLISH - DAILIES)
AD RATE INFLATION V/S CIRCULATION GROWTH

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INDIAN TELEVISION MEDIUM

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BS: Business Standard
DH: Deccan Herald
ET: Economic Times
New IE: The New Indian Express
TOI: The Times Of India
HIN: The Hindu
FE: Financial Express
TG: The Telegraph
STM: The Statesman
AFT: The Afternoon
IE:The Indian Express
MD:Mid-Day

Hindi Newspaper by Major Markets
UP Market
Aj:All edition circulation figure is exclusive of Patna edition circ. figures
Dainik Jagran: For Agra, Lucknow & Merrut, December 2001 crculation figures havebeen taken into consideration.
MP Market
Navabharat: All editions circulation figures is exclusive of Gwalior Edition wherein June 2001 circulation figures have been taken into consideration.
Dainik Jagran: All edition figures are NON ABC figures
Rajasthan Market
Dainik Bhaskar: December 2001 ABC figures are taken into consideration for Kota Edition
Rajasthan Patrika: The Circulation figure is as reported by ABC in December 2001 except Jaipur which carries the circulation figure as per ABC June 2001
Dainik Navjyoti: The circulation figures are Non ABC
Chandigarh Market
Amar Ujala: The circulation figures are Non ABC

English Newspaper by Major Markets
Bangalore Market
Business Standard - Rs. 230 is inclusive of Bangalore, Hyderabad & Chennai editions
The New Indian Express - Have taken July - December 2001 circulation figures into consideration
The Times Of India - Have taken July - December 2001 circulation figures into consideration
Chennai Market
Business Standard - Rs. 230 is inclusive of Bangalore, Hyderabad & Chennai editions.
Economic Times - Chennai edition still being under consideration for Jan - Jun 2002. The figures of July December 2001 have been taken into consideration.
The Hindu - AS the Jan - Jun 2002 ABC figures give the combined (8,85,096) circulation for Chennai & Delhi edition. We have taken the break-up of Jul-Dec 2001 into consideration
The New Indian Express - Have taken July - December 2001 circulation figures into consideration
Mumbai Market
Business Standard - Rs. 395 is inclusive of Mumbai & Ahmedabad editions.
Afternoon - Figures are Non ABC
The Indian Express - Figures are Non ABC
Kolkata Market
Non ABC figures have been taken into consideration for The Financial Express Kolkata edition.
Delhi Market
The Hindu - AS the Jan - Jun 2002 ABC figures give the combined (8,85,096) circulation for Chennai & Delhi edition. We have taken the break-up of Jul-Dec 2001 into consideration.
Hindustan Times - As the Jan - Jun 2002 ABC figures give the combined (10,32,005) circulation for New Delhi also printed at Bhopal, Chandigarh, Jaipur, Kolkata, Patna, Raipur & Ranchi editions. We have taken the break-up of Jul-Dec 2001 into consideration.
The Indian Express - Figures are Non ABC
The Statesman - July- December 2001 circulation figures have been taken into consideration
The Times Of India - Have taken July - December 2001 circulation figures into consideration

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